Privacy policy

Last updated: November 10, 2025

LaFillesia (“we”, “us”, or “our”) operates this store and website, including all related information, content, features, tools, products, and services (collectively, the “Services”) to provide you with a curated shopping experience. LaFillesia is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use, disclose, store, and protect your personal information when you visit, use, or make a purchase from our Services, or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy will prevail in relation to personal information.

By accessing or using the Services, you acknowledge that you have read and understood this Privacy Policy.

1. Compliance with Australian Law

We comply with the Australian Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs) in the collection, use, storage, and disclosure of personal information. Where applicable, we also comply with other international privacy laws, including the GDPR.

2. Personal Information We Collect

“Personal information” means information that identifies, relates to, or can reasonably be linked to you.

We may collect the following categories of personal information:

  • Contact details: name, billing address, shipping address, phone number, email address
  • Payment and financial information: payment method and transaction details (processed securely by third-party providers; we do not store full card details)
  • Account information: username, password, preferences, and settings
  • Order and transaction information: products viewed, added to cart, purchased, returned, exchanged, or cancelled
  • Communications: information you provide when contacting us via email or SMS
  • Device and technical information: IP address, browser type, device identifiers, and network information
  • Usage information: interactions with our website and navigation behaviour

We do not collect anonymised or de-identified personal information.

3. Sources of Personal Information

We may collect personal information from:

  • You directly (account creation, orders, subscriptions, enquiries)
  • Automatically through cookies, pixels, and similar technologies
  • Service providers such as Shopify, payment processors, analytics and delivery partners
  • Advertising and marketing partners, where permitted by law

4. How We Use Your Personal Information

a) Providing and Improving the Services

  • Process orders, payments, returns, and exchanges
  • Deliver products and manage shipping
  • Create and manage your account
  • Personalise your shopping experience
  • Improve website performance and usability

b) Marketing and Advertising (Email & SMS)

  • Send marketing communications where you have opted in or where permitted by law
  • Display relevant ads on our website and third-party platforms

You may opt out of:

  • Email marketing via the unsubscribe link in our emails
  • SMS marketing by replying “STOP” or contacting us

Transactional messages (such as order confirmations) may still be sent.

c) Security and Fraud Prevention

  • Protect accounts and transactions
  • Detect and prevent fraudulent or unauthorised activity

d) Communication and Support

  • Respond to enquiries and customer support requests

e) Legal and Regulatory Obligations

  • Comply with applicable laws
  • Respond to lawful requests
  • Enforce our policies and legal rights

5. Cookies and Tracking Technologies

We use cookies and similar technologies to operate our website, analyse performance, personalise content, and deliver relevant advertising. You may disable cookies in your browser, though this may affect site functionality.

6. Disclosure of Personal Information

We may disclose personal information to:

  • Shopify
  • Payment processors and service providers
  • Marketing and advertising partners
  • Affiliates or related entities
  • Legal or regulatory authorities
  • Third parties where you have consented

We do not sell personal information.

7. Relationship with Shopify

Our store is hosted by Shopify. Personal information may be processed by Shopify and its partners, including outside your country of residence.

View Shopify’s Privacy Policy: https://privacy.shopify.com/en

8. International Transfers

Personal information may be stored or processed outside Australia, subject to appropriate safeguards.

9. Children’s Privacy

Our Services are not intended for individuals under 18 years of age. We do not knowingly collect personal information from children.

10. Data Security and Retention

We take reasonable steps to protect personal information, but no online transmission is completely secure.

We retain personal information only as long as necessary and comply with the Notifiable Data Breaches (NDB) scheme where applicable.

11. Your Rights

Depending on your location, you may have the right to:

  • Access your personal information
  • Request correction
  • Request deletion
  • Request data portability
  • Opt out of marketing

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Changes will be posted with an updated “Last updated” date.

13. Contact Us

Email: info@lafillesia.com.au